Baristi Privacy Policy
Effective November 22, 2024
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This Privacy Policy describes our policies on the collection, use, and disclosure of information about you in connection with your use of our services, including those offered through our websites, communications (e.g., emails, phone calls, and texts), and mobile applications (collectively, the “Service”). The terms “we”, “us”, “our”, and “Baristi” refer to Shack in the Back Industries d/b/a Baristi & Baristi Coffee Bureau, a California Corporation, with its headquarters in Los Angeles, California. When you use the Service, you consent to our collection, use, and disclosure of information about you as described in this Privacy Policy. Do not access or use the Service if you are unwilling or unable to consent to use of your information by us.
TABLE OF CONTENTS
Information We Collect and How We Use It
Controlling Your Personal Data
Data Retention and Account Termination
Changes to This Privacy Policy
California Residents: Your California Privacy Rights​​
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INFORMATION WE COLLECT AND HOW WE USE IT
We may collect, transmit, and store information about you in connection with your use of the Service, including any information you send to or through the Service. We use that information to provide the Service’s functionality, fulfill your requests, improve the Service’s quality, engage in research and analysis relating to the Service, personalize your experience, track usage of the Service, provide feedback to third party businesses that are listed on the Service, display relevant advertising, market the Service, provide customer support, message you, back up our systems, allow for disaster recovery, enhance the security of the Service, and comply with legal obligations. Even when we do not retain such information, it still must be transmitted to our servers initially and stored long enough to process.
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Account Information: When you create a Baristi account, we store and use the information you provide during that process, such as the first and last name you enter, email address, and any other information you may provide during the account creation process, such as a gender, phone number, or birth date. We may publicly display the first name and last initial that you provide, as well as any photo or other content you submit through the account creation process, as part of your account profile. We also store and use any preferences you provide to personalize your user experience. You can later modify some of the account information you provide through your account settings. If you believe that someone has created an unauthorized account using your personal information, you can request its removal by flagging it.
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Transactions: If you initiate a transaction through the Service, such as ordering a beverage, or making a purchase, we will collect and store information you provide associated with your transaction, such as your name, phone number, address, email, and payment information, as well as any other information you provide relating to the transaction or request, in order to process your transaction, send you communications related to the transaction, and to facilitate future transactions. If you rate your beverage, we will average your rating with ratings of other users of the Service who have rated that beverage. We may also use aggregated or anonymized information regarding those transactions for analytics purposes and to improve Baristi ’s services. This information may be shared with third parties, and third parties may share such information with us, for the same purposes. When you submit credit card numbers and other sensitive payment information, that information is encrypted using industry standard technology. If you write reviews about businesses with which you transact through the Service, we may publicly display the fact that you transacted with those businesses in connection with such reviews.
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Activity: We store information about your use of the Service, such as your search activity, the pages you view, the date and time of your visits, and purchases, or transactions you make through the Service. We also store information that your computer or mobile device may provide to us in connection with your use of the Service, such as your browser type, type of computer or mobile device, browser language, IP address, WiFi information such as SSID, mobile carrier, phone number, unique device identifier, advertising identifier, location (including geolocation, beacon based location, and GPS location), and requested and referring URLs and mobile applications. We may also receive and store your location whenever our mobile applications are running, including when running in the background, if you enable our mobile apps to access such information in the course of using the Service. You may be able to limit or disallow our use of certain data through your device or browser settings, for example you may be able to limit or disallow our collection, use or sharing of location data or mobile advertising identifiers by adjusting the settings for our applications in iOS or Android privacy settings.
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Sensitive Personal Information: In the course of using the Service, you may choose to allow Baristi to collect and store sensitive personal information about you, such as your precise geolocation. You may be able to limit or disallow our collection, use or sharing of location data by adjusting the settings for our applications in iOS or Android privacy settings. You can remove content that may include sensitive personal information through your account settings.
COOKIES
We, and our third-party service providers, may use cookies, web beacons, tags, scripts, local shared objects such as HTML5 and Flash (sometimes called “flash cookies”), advertising identifiers (including mobile identifiers such as Apple’s Identifier for Advertisers (“IDFA”) or Google’s Advertising ID (“GAID”)) and similar technology (“Cookies”) in connection with your use of the Service, third party websites, and mobile applications. Cookies may contain unique identifiers, and reside, among other places, on your computer or mobile device, in emails we send to you, and on our web pages. Cookies may transmit information about you and your use of the Service, such as your browser type, search preferences, IP address, data relating to advertisements that have been displayed to you or that you have interacted with, and the date and time of your use. Cookies may be persistent or stored only during an individual session.​
PURPOSE
Processes
EXPLANATION
Intended to make the Service work in the way you expect. For example, we use a Cookie that tells us whether you have already signed up for an account.
Accounting, Security & Compliance
Intended to prevent fraud, protect your data from unauthorized parties, and comply with legal requirements. For example, we use Cookies to determine if you are logged in.
Notifications
Intended to allow or prevent notices of information or options that we think could improve your use of the Service. For example, we use a Cookie that stops us from showing you the signup notification if you have already seen it.
Advertising
Intended to make advertising more relevant to users and more valuable to advertisers. For example, we may use Cookies to serve you interest-based ads, such as ads that are displayed to you based on your visits to other websites, or to tell us if you have recently interacted with an ad.
Analytics
Intended to help us understand how visitors use the Service. For example, we use a Cookie that tells us how our search suggestions correlate to your interactions with the search page.
You can also set some Cookie preferences through your device or browser settings, but doing so may affect the functionality of the Service. The method for disabling Cookies may vary by device and browser, but can usually be found in your device or browser preferences or security settings. For example, iOS and Android devices each have settings which are designed to limit forms of ad tracking.
THIRD PARTIES
Third parties may share, receive or process information about you as follows:
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Advertisers: We may share some non-identifiable, de-identified or aggregated information from or about you with third parties in connection with advertising programs and data analytics. We also share certain information described below with businesses on Baristi , who may or may not be advertisers.
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Content and Data Partners: We allow third party partners to use and display some of the public content available through the Service, such as your photos, reviews, and other information listed under “Public Content” in Section 1 above.
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Acquired Data: Baristi may acquire information enabling us to identify and contact representatives of local businesses from third parties. Such acquired data may be combined with other data Baristi receives from or about you, and used for the purposes described in Section 1 of this Privacy Policy.
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Baristi ’s Service Providers: We rely on third-party service providers to support or provide services for us in connection with your use of the Service, such as communications and hosting, security and fraud prevention, technical and customer support, tracking and reporting usage of the Service, quality assurance testing, payment processing, marketing, and other functions. We share information from or about you with these third party providers so that they can perform their services or complete your requests. For example, we may share your advertising identifiers (e.g., your IDFA, GAID, or a cryptographic hash of your email address) with third party service providers that help us facilitate Baristi ’s advertising programs and measure and report their effectiveness, including with third parties that help determine the efficacy of Baristi ’s advertising programs by combining information they receive about you from other sources than the Service. Baristi shares personal information with its service providers subject to obligations consistent with this Privacy Policy, and on the condition that personal information is only used on Baristi ’s behalf and pursuant to our instructions. You may be able to limit our access to some of this information through your mobile device settings, as described in Section 2 above, or through the Service’s settings. Baristi ’s third party service providers may likewise share information with us that they obtain from or about you in connection with providing their services or completing your requests.
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Baristi ’s role as a Service Provider: Baristi collects, receives and processes certain information about you on behalf of businesses for which Baristi is acting as a service provider. For example, when you order a beverage through Baristi , we collect your phone number, email address, and order details on behalf of the business, and share that information with the business. Baristi does not share information collected or received by Baristi outside of its role as a service provider with the business or other third parties, unless otherwise disclosed in this Privacy Policy, or at your direction. Third parties may also share information about you with Baristi in order for Baristi to provide services to them. For example, Baristi may receive information about you for the purposes of targeting advertising, to measure ad performance, or to facilitate links to restaurant loyalty programs or point of sale systems. Third parties’ collection, use and disclosure of your information is subject to such third party’s own privacy policy and any relevant terms.
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Aggregate or Anonymous Information: We share user information in the aggregate with third parties, such as businesses that are listed on Baristi . For example, we disclose the number of users that we estimate visited the physical location of a particular business.
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Businesses on Baristi: We may share information from or about you (such as your city, and if you provide it, your age and gender), your device type, and your use of the Service (such as which businesses you bookmark or order from through the app, or if you visit a business’s URL) with businesses on Baristi . You may adjust your account settings to increase or decrease the amount of information we share. Keep in mind that businesses can also view your public activity and posts, and may receive information from or about you when you transact or communicate with them, through Baristi or otherwise, regardless of your settings (see Section 1 above).
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Links: The Service may link to third party-controlled websites, like a business’s URL. Except as set forth herein, we do not share your personal information with them, and are not responsible for their privacy practices.
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Interaction With Third-Party Platforms: If you sign up for, or log into, Baristi using a third-party platform like Facebook or Google, or link your Baristi account with a third-party platform like Facebook, Instagram or Twitter, we may receive information about you from such third-party platform. If you post content to a third-party platform through the Service, that third-party platform will also receive that content, which will be visible to anyone that has access to it through that third-party platform.​
CONTROLLING YOUR PERSONAL DATA
Other users may be able to identify you, or associate you with your account, if you include personal information in the content you post publicly. You can reduce the risk of being personally identified by using the Service with a pseudonym, though doing so could detract from the credibility of your contributions to the Service.​
DATA RETENTION AND ACCOUNT TERMINATION
Information on how to close your account is available here or by emailing support@baristi.com. We will remove certain public posts from view and/or dissociate them from your account profile, but we may retain information about you for the purposes authorized under this Privacy Policy unless prohibited by law. For example, we may retain information to prevent, investigate, or identify possible wrongdoing in connection with the Service or to comply with legal obligations. We may also maintain residual copies of your personal information in our backup systems.
CHILDREN
The Service is intended for general audiences and is not directed to children under 13. We do not knowingly collect personal information from children under 13. Although use of Baristi by children is unlikely, if you become aware that a child has provided us with personal information without parental consent, please contact us at support@baristi.com. If we become aware that a child under 13 has provided us with personal information without parental consent, we take steps to remove such information and terminate the child’s account.
SECURITY
We use various safeguards to protect the personal information submitted to us, both during transmission and after we receive it. However, no method of transmission over the Internet or via mobile device, or method of electronic storage, is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.
CONTACT INFORMATION
You may contact us online concerning our Privacy Policy at: support@baristi.com.
CHANGES TO THIS PRIVACY POLICY
We may update our privacy policy from time to time. The most current version of our privacy policy will be located here. If we make material changes to how we treat our users' personal information, we will notify you by email, by posting notice on the Service, notify you by an in-Service alert the first time you use the Service after we make the change, and/or by other method prior to the effective date of the changes. We will also indicate at the top of this page the date that such changes were last made. You are responsible for ensuring we have an up-to-date active and deliverable email address and/or phone number for you and for periodically visiting this privacy policy to check for any changes. You understand and agree that your continued access to or use of the Service after the effective date of changes to this privacy policy represents your acceptance of such changes.
CALIFORNIA RESIDENTS: YOUR CALIFORNIA PRIVACY RIGHTS
Under the California Consumer Privacy Act of 2018 as amended by the California Privacy Rights Act of 2020 (“CCPA”), California residents have certain rights around Baristi ’s collection, use, and sharing of their personal information.
Baristi does not sell your personal information and will not do so in the future without providing you with notice and an opportunity to opt-out of such sale as required by law. Similarly, we do not offer financial incentives associated with our collection, use, or disclosure of your personal information.
 As of January 1, 2023 you have the right to opt-out of sharing your personal information with third parties for the purposes of targeted behavioral advertising, which you can do by emailing us at support@baristi.com. Baristi collects various categories of personal information when you use the Service, including identifiers, commercial information, internet or other electronic network or device activity information, geolocation data, and professional information. A more detailed description of the information Baristi collects and how we use it is provided above in Section 1 (Information We Collect and How We Use It). Section 3 (Third Parties) describes the categories of third parties with whom we share personal information, and what information may be shared under different circumstances.
 If you are a resident of California, you have the right to request to know what personal information has been collected about you, and to access that information. You also have the right to request deletion of your personal information, though exceptions under the CCPA may allow Baristi to retain and use certain personal information notwithstanding your deletion request. As of January 1, 2023 you have the right to request correction of inaccurate personal information and to request to limit disclosure or use of your sensitive personal information. Please note, however, that any right to request correction is limited by the legal rights of Baristi and its users relating to content on Baristi ’s platform, including without limitation legally protected rights related to freedom of speech, freedom of the press, or freedom to information. You may send your request by email to support@baristi.com. Information on the number of requests Baristi has received in California is available through support@baristi.com. We will not discriminate against you for exercising your rights under the CCPA. An agent may submit a request on your behalf, but you must verify that your agent is authorized to do so. Baristi does not knowingly sell or share the personal information of consumers under 16 years of age. Separate from the CCPA, California's "Shine the Light" law (Civil Code Section § 1798.83) permits users of our App that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an email to support@baristi.com or write to us at the address above under “Contact Information”.